Here is a direct-mail postcard I designed for the Font Kingdom. When you use visual art to promote or sell a product or service, the message is important, but just as important is the trade dress the communication wears. Sometimes this is called the voice with which it speaks, the tone, or the look-and-feel of the piece. When it comes to trade dress, a logo is just one component. The overall presentation and how design elements interact determine whether or not the promotion is successful. Success means the right message is delivered in an appropriate and memorable way. In other words, a specific target audience is receptive and moved to respond. Copyright [c] Randall Cornish

Back to Top