business card

Here is a business card I designed for the Font Kingdom. Trade dress should always enhance a brand’s identity, in a consistent way, from one promotion to another. The purpose of branding is to establish the source of a product or service, but also to convey personality, trustworthiness, dependability. A familiar typeface, color palette, and layout style help establish a bond and comfort level that keeps an audience wanting more. The key to successful branding is consistency. Copyright [c] Randall Cornish

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